“The team has sort of a love-hate relationship with Craig,” says Steve Dyck, character and combat director on the game. 343 brought this glow-up to the forefront in a blog post last night. Now that Halo Infinite ‘s campaign has been shown once again, it only makes sense for Craig to be an obvious comparison point for the improved graphics after the year-plus delay to assuage graphical concerns. Later that day, 343 employees acknowledged Craig and kind of leaned into the meme. The post received more than 1,500 reactions and 290 comments in less than one week.”
As so often happens, a core complaint eventually became a meme, this time in the form of a screenshot of a brute that the internet affectionately/mockingly named Craig.Īccording to weirdly clinical meme database Know Your Meme, “On July 23, Facebook user Ali Kay posted the earliest known instance of someone calling the Brute ‘Craig.’ At about 11 am that morning, they wrote in the Halo Plasmaposting, ‘We’re calling this dude Craig idc what you say’. When Halo Infinite debuted as part of the Xbox Series X reveal event last year, there were various complaints of both valid and grumbling types about the game’s presentation.
